Management and Organizational Studies 1021A/B Lecture Notes - Lecture 10: Life Insurance, Barcode, Webcam

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Dave Ross

Document Summary

The marketing mix product, price, and promotion (lecture 9) Product good, service, or idea consisting of a bundle of tangible and intangible attributes. Products can be online (i. e. twitter and search engines) or offline (i. e. Products can be online (i. e. twitter and search engines) or offline (i. e. cereal or taking a vacation) Tangible physical characteristics, intangible aspects of a product that cant be touched. Goods non-durable goods items that don"t last and are consumed for a limited number of times (i. e. bag of popcorn), durable goods items that last over an extended number of uses (i. e. appliances) Services intangible activities, benefits, or satisfactions (i. e. taking a vacation or going to a movie) In the service industry one can distinguish between primary services (i. e. bank providing bank accounts) and supplementary services (i. e. parking) Canada has a strong service based economy with services accounting for approximately 72-75 percent of its gross domestic product (gdp)