Management and Organizational Studies 1021A/B Lecture Notes - Lecture 11: Tim Hortons, Whole Foods Market, Micromarketing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Michael Aloisio

Document Summary

Effective marketing begins with information that is reliable and valid: taking the vast and ever-increasing volume of consumer information and turning it into i. actionable marketing insights is the number one challenge for digital-age marketers. Issue today is having a bunch of information, and not being able to synthesize it into something useful: what do i do with it all. Marketing information: marketing information system (mis) describes those people and the set of processes and procedures in place within an organization that collect, sort, analyze, and summarize information. And do so on an ongoing basis i: marketing infor sources. Internal sources: consumer data and market information that exist within an organization and/or will be generated by an organization: sales data, customer purchasing patterns, inventory reports, operational information b. Isds (internal company data system) digital database tool that makes disparate info more readily available to decision makers: there"s a lot, make sure it"s relevant (valid) c. i.