Management and Organizational Studies 2320A/B Lecture Notes - Lecture 5: Cupcake, Abraham Maslow, Customer Satisfaction

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Mos 2320 lecture 5 continued (chapter 4: consumer behaviour) Motives need or want that is strong enough to cause the person to seek satisfaction. Abraham maslow created a paradigm (model) 30 years ago that categorizes. Physiological needs: relate to the basic biological necessities of life: food, drink, rest and shelter. Safety needs: pertain to protection and physical well-being. Love (social) needs: relate to our interactions with others. Esteem needs: allow people to satisfy their inner desires. Self-actualization: occurs when you feel completely satisfied with your life and how you live. An announcer lists the safety features included with each model, as well as government safety ratings that indicate volvo is the safest brand on the road in its class. On the basis of this ad, ed and tracy believe that the government stat must be true and that the car is therefore safe (cognitive component).