Management and Organizational Studies 3322F/G Lecture Notes - Lecture 4: Uber Eats, Swot Analysis, Psychographic

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Wonkyong Beth Lee

Document Summary

Formulate a mission statement for amici"s east coast pizzeria, mission statement is what we believe as a company. Product statement is like we serve the best east coast pizza. Objectives are short term - within a year, how can you achieve based on your mission statement. So if you say maintain great customer service. Penetration if looking to expand: analyze the external marketing environment of amici"s east coast pizzeria. Sometimes the enviro is close ot the company, called micro enviro. Consumers are also more interested in where their food comes from and how it is produced, with a growing demand. Healthier options: there is an increasing demand among consumers for healthy meals and healthy kid"s meals. for locally produced and organic ingredients. healthier dough, wheat pizza crusts, and healthier organic toppings are. Value: as consumers increasingly look for value, pizzeria operators are expected to respond with lower prices and promotions.