Management and Organizational Studies 3322F/G Lecture Notes - Lecture 2: Swot Analysis, Typography, Brand Equity

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Wonkyong Beth Lee

Document Summary

To evaluate whether you"ve reached goal of imc plan you need to have some sort of tangible form of measurement. Want to think about what problem you want to solve in this campaign and then at the end of the campaign, how do you know whether you"ve met your goal or not. Mcp is you"re communicating the fact that you have a new and improved product. The goal or objectives are set and the strategies follow. Objectives = setting goals, strategies = ways of achieving goals, and tactics also = ways of achieving the goal. Corporate plan: a strategic plan formulated at the executive level of an organization to guide the development of functional plans. See amici case tab here: mission statement: mission statement is what we believe as a company. Yes but it should be more than just about the product. It should always uphold company values, so to change it is to change who you are.