Management and Organizational Studies 3325A/B Lecture Notes - Lecture 3: Reduced Properties, People Skills

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3325A/B
• Professor: Adam Caplan

Document Summary

Audience is the group of individuals that you wish to activate". Aims are the goals and objectives you want your audience to help you achieve. Approach is a collection of strategies the ideas that will help you achieve your aims. Actions are specific steps you take to realize your approach. Assessments are the measurements that help you determine success. A strategy is an idea a conceptualization of how the goal could be achieved. Strategy is what helps you decide what not to do. Competitive strategy is a combination of the ends (goals) for which the firm is striving and the means (policies) by which it is seeking to get there. Who is the target market for your product: aims. Financial and fixed assets (cash, credit, gear, space) A strategy (approach) is an idea a conceptualization of how a goal could be achieved . A tactic is an action you take to execute a strategy .