Management and Organizational Studies 3370A/B Lecture Notes - Lecture 7: Relationship Marketing, Scotiabank, Pricing Strategies

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3370A/B
• Professor: Shannon Benson

Document Summary

Marketing is the process of planning and managing goods, services, or ideas to meet consumer needs and organizational objectives. It includes the conception of these products and the pricing, promotion and distribution programs designed to make a profit and generate revenue or support for an organization. The key challenge for marketers is to stay relevant to consumer needs and satisfy them. The key objective of marketing is to drive profits (or revenue in a non-profit) Promotion is only one aspect of marketing. Marketing must also succeed in building customer loyalty and delight their customers. Marketing in online environments: the initial point of contact between a brand and a customer is usually online, Customers expect the brand to have a website capable of displaying product offerings and company information: consumers must be able to easily find the brand website. (easily google "able )