Management and Organizational Studies 3370A/B Lecture Notes - Lecture 5: Private Label, Mouthwash, Gmail

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3370A/B
• Professor: Shannon Benson

Document Summary

In marketing, products are a good, service or idea that consists of tangible and intangible attributes. Tangible attributes are physical characteristics such as taste or colour. Intangible attributes are characteristics that cannot be touched, like how one may. Primary a firms primary service function, ex) virgin mobile phone service. Supplementary an added benefit to add customer value, ex) virgin mobile . Products do not have to be purely a good or service, many firms in today"s marketplace are making products by mixing goods and services in order to offer a more competitive product. Example: buying a computer, with a warranty and online support from future shop. Services that only exist online with no physical copy. A chart indicating how tangible/ intangible products are, or how good/ service based they are. The four i"s of services (how are they different than goods) Services are mostly intangible and cannot be touched.