Management and Organizational Studies 3383A/B Lecture Notes - Lecture 2: Intangible Asset, Niche Market, Swot Analysis

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3383A/B
• Professor: Linda Eligh

Document Summary

Mission statement: an articulation of the purpose of the organization and the value it creates for customers. Vision statement: a clear and compelling goal that serves to unite an organization"s efforts. Conveys a sense of identity to employees. Generates employee commitment to something greater than themselves. Adds to the stability of the organization as a social system. Serves as a frame of reference for employees to use to make sense of organizational activities and to use as a guide for appropriate behaviour. Values: the basic beliefs that govern individual and group behaviour in an organization. Must have a commitment to measurement - what type of gap to close. Hard objects: goals that are an expression in measureable terms of what an organization intends to achieve (more quantitative) Soft goals: goals that define the targets of social conduct for the organization and may not always be quantifiable.