Management and Organizational Studies 4410A/B Lecture Notes - Lecture 6: Boston Consulting Group, Internal Audit, Horizontal Integration

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A manageable set of the most attractive alternative strategies must be developed. Identifying and evaluating alternatives strategies should involve many of the managers and employees who earlier assembled the organizational vision and mission statements, performed external audit, and conducted the internal audit. Involvement provides the best opportunity for managers and employees to gain an understanding of what the firm is doing and why and to become committed to helping the firm accomplish its objectives. Alternative strategies proposed by participants should be considered and discussed in a series of meetings. Proposed strategies should be listed in writing: brain storming sessions are no no (groupthink, men speak 75% of time), anonymous is good. When all feasible strategies identified by participants are given and understood, the strategies should be ranked in order of attractiveness. Creativity should be encouraged in the proposals of alternative strategies. Strategies that require fewer cultural changes may be more attractive because extensive changes can take considerable time and effort.