Management and Organizational Studies 4410A/B Lecture 4: Lecture 4

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: Raymond Leduc

Document Summary

Lecture 4 company breakdown (part 3 of framework) Saudi arabia can produce oil for a barrel, Alberta for : even with a cost advantage, may not sell at a lower price. Narrow in terms of: customer appeal, product offering, geographic coverage. What is the strategy: focus strategy (differentiation) ferrari, focus strategy (low cost) road salt producer, cost leadership strategy walmart, differentiation strategy apple. Does it make sense: apple used to be focus strategy differentiation, but moved to broad differentiation. Only used as company analysis whe(cid:374) looki(cid:374)g at (cid:272)o(cid:373)pa(cid:374)y"s portfolio: different products, divisions, etc. Compares relative market share and market growth rate. What is the job of a question mark: potential should you invest and develop or discard, attractive industry, new products / services (early in product lifecycle) unsure of its future. Star: large market share in fast growing category, high-profile product.