Management and Organizational Studies 4410A/B Lecture Notes - Lecture 8: Action Camera, Gopro, Ipad Air 2

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: John White

Document Summary

Since the competitive intensity for the action camera market is high, gopro has many considerable competitors. Even though gopro continues to maintain its seat as the dominant market leader in action camera industry, but an increasing number of competitive vendors for sharing the market is a stressful foreground. Contour, canon sony samsung, nikon and apple are the more powerful competitors to gopro. Contour only offer roam3 and contour+2 in their cameras market with an inexpensive pricing, and those limited products hard to satisfy a mature and broad market like action cameras. And their reputation for many high quality products allows them to have a good brand loyalty. Sony offers sony action cam which shares many similar benefits and features as gopro hero 3+ to the action camera market, but it is quite bulky compared to gopro"s products; therefore, it has a lower price.