Management and Organizational Studies 4410A/B Lecture Notes - Lecture 9: Snack, Sobe, Horizontal Integration

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: Raymond Leduc

Document Summary

Identify the vision, mission, and objectives for the overall company and for the international division. Mission (what exactly did this company do): consumer. Vision: not clear in the case packaged snack (food) and beverage company. Objectives for overall company: financial: improve overall profitability and reverse the iii. downturn in its stock price that begin in 2008 i. ii. Generate operating cash flows sufficient to reinvest in its core business. Provide cash dividends to shareholders building shareholder value increase the stock price. Increase cash iv. v. vi. vii: non-financial i. ii. iii. iv. v. vi. vii. viii. ix. x. Keep customers happy by having products in #1 & #2 spot in their respective category, shift w/ customers wants by having good-for-you or better-for-you products. Objectives internationally its power strategy increase the power of one strategy. Expand one international division: through for of: europe uk, asia+africa, middle east. This objective not very specific enough, not measureable.