Media, Information and Technoculture 3207F/G Lecture 8: LECTURE 8
7 Feb 2017
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Indirect influence market: the power that children have to influence parental purchases: (cid:862)nissa(cid:374) ma(cid:454)i(cid:373)a: (cid:271)a(cid:271)(cid:455)(cid:863) parents make a purchase to accommodate their child. Parents are making a new purchase because the baby is on the way: (cid:862)meet the pare(cid:374)ts to(cid:455)ota co(cid:373)(cid:373)er(cid:272)ial:(cid:863) targeting the older level of the millennial. Depicting parents as the uncool: (cid:862) (cid:449)agger wago(cid:374) to(cid:455)ota:(cid:863) moving into a model of acknowledgment of getting older. Direct influence market: appealing directly to children through brand attachment to the child (i. e. Nicky nome: 1993 toyota corolla: i(cid:374)(cid:272)orporates the i(cid:373)pso(cid:374)s a(cid:374)d uses (cid:272)hild (cid:449)ords like (cid:862)ope(cid:374) (cid:455)our e(cid:455)es(cid:863, 2005 banned in australia hyundai restless tv ad: designed to appeal to children (children are drawn to other images of children) Nag factor: pester power (gene del vecchio) I(cid:374)dulgi(cid:374)g o(cid:374)e"s pare(cid:374)t i(cid:374)to pur(cid:272)hasi(cid:374)g the produ(cid:272)t: the deciding factor of a product is the nag: 20-40% Appeals to time, health, economy, security, happiness.
