Media, Information and Technoculture 3208F/G Lecture Notes - Lecture 2: Nbc Matinee Theater, Big Three Television Networks, Straitjacket
26 Sep 2016
School
Department
Professor
Document Summary
Television"s address to women in the network era. Period between television"s inception in the 1950s and the mid-1980s: dominance of a small number of powerful television networks which shared broadcast content between them, abc, nbc, cbs. And then the post-network era : where we are now, switch from analog to digital cable, internet, niche viewing, more choice, control, convenience, customization, and community (amanda. Women"s work and the home as site of labour. Woman"s magazines, advertising and television: consumption is a solution to conflicts between labour and leisure. Television"s narrative address; television"s placement in the home. Specific types of programming in the early days of television: art linkletter"s house party, strike it rich, queen for a day, who do you trust, matinee theater. The term trash" is so rich because it contains within it the social struggle for power articulated in terms of cultural taste and preference mary ellen brown (in spangler, p. 16)
