Philosophy 1230A/B Lecture Notes - Lecture 10: Barter, Starbucks, Dan Ariely

• School: Western University
• Department: Philosophy
• Course: Philosophy 1230A/B
• Professor: Jonathan Marsh

Document Summary

Make i(cid:374)itial de(cid:272)isio(cid:374)s (cid:271)ased o(cid:374) (cid:449)hat"s a(cid:448)aila(cid:271)le i(cid:374) their e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)t, and stick with the decision once it has been made. Arbitrary coherence although initial prices are arbitrary, once those prices are established in our mind they will shape not only present prices but also future prices. Moving to a new city remain anchored to prices. Listening to sounds first decision resonates over a long sequence of decisions. Behaviour-herding when we assume that something is good or (cid:271)ad o(cid:374) the (cid:271)asis of other people"s (cid:271)eha(cid:448)iour, a(cid:374)d our o(cid:449)(cid:374) a(cid:272)tio(cid:374)s follow suit. Self-herding when we believe something is good or bad on the basis of our own previous behaviour. Starbucks it became an initial decision provided a unique experience: continental coffeehouse fragrance, fancy french presses, alluring snacks, etc. Poetry reciting used first decision as input for subsequent decisions. Question our initial decisions be aware of vulnerabilities: unexamined life is not worth living socrates.