Ideology: value or belief system accepted as truth by a group or by an individual. Is a world view: german; weltanschauung, political ideology . Ideologies: liberalism: a majority of the western world has adopted this ideology. Liberal: latin: liber = free, freedom, giving, first used in a political sense during the napoleonic period. John locke (1637 1704: adam smith (1723 1790, american founding fathers. Main ideas: humans are responsible by nature, personal freedom, basically good, to do anything so long as it does not directly hurt anyone else, limited government, equality of right, consent of the governed, popular sovereignty. Before liberalism (europe: 500-1700s: conservatism, hierarchy, elitism, paternalism, strong order. Moral codes: economic, feudalism, protect honour. Life, liberty, and the pursuit of happiness : wish to eliminate elitist laws and medieval caste systems, the wish to live uncontrolled by outside influences.