Political Science 2142A/B Lecture Notes - Lecture 21: American International Toy Fair, Ruth Handler, Fashion Doll
3 Mar 2016
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Document Summary
Barbie: fashion doll manufactured by mattel, launched in 1959, noticed her daughter constantly gave her paper dolls adult rolls, inspired her to create. Ruth handler: during a trip to europe in 1956 with her daughter barbara and son. Kenneth, ruth came across a german toy doll named lilli. Ruth purchased multiple dolls and brought it back to show there was a: barbie made its debut at the american international toy fair on march 9th, 1959. This is market for the doll a date that is also attributed to barbie"s birthday. Mattel bought the rights to lilli to stop production to allow barbie to grow. Barbie = teenage fashion model : clothes for barbie made in japan, immediate hit 35k dolls sold in the first year of production. Introduction of ken two years after the debut of barbie: never shy of controversy. Moms against barbie by purchasing barbie, you are negatively impacting one"s perceptions of body image: rebranding barbie international dolls.
