Political Science 2211E Lecture Notes - Lecture 1: Microtargeting, Earned Media, Get Out The Vote

• School: Western University
• Department: Political Science
• Course: Political Science 2211E
• Professor: Adam Harmes

Document Summary

Ignore opponents base voters: less focus on your own base voters, most focus on swing voters. In us they (cid:449)on"t e(cid:448)en fo(cid:272)us on all of the swing voters: proportional representation: assign a percentage of seats allocated based on the popular vote. Id base and swing ridings rather than base and swing voters: suburb region is huge swing ridings in canada. Id base and swing voters in swing ridings: demographic profiling. Id characteristics of voters who do or might support you: old, white, male = conservative, parties create profiles of different groups of swing voters, tim hortons crowd and 905 voters. Branding: focus on company image rather than specific products, emphasize values, identity and emotions rather than product features. The ground war: focuses on organizing at the riding level, main purpose is to locate specific voters, gotv get out the vote.