Psychology 1000 Lecture Notes - Lecture 18: Cognitive Dissonance, Limbic System, Job Satisfaction

• School: Western University
• Department: Psychology
• Course: Psychology 1000
• Professor: Dr.Mike

Document Summary

Reward, intangible or tangible is presented after an action. Ex. doing well at work is getting promotion. Incentive for team is winning a game and recognition. Studies have shown is if reward is given immediately, chance of it happening again is higher. If person isn"t rewarded, less likely to do again. Positive reinforcement is done through continuous positive stimulation. Removal of a punishment would be negative reinforcement, not what incentive theory is focussed on. Skinner, most distinguished incentive theory psychologist said person will more likely do action that"s positively received, and less likely to do action that is negatively received. Biological and sociocultural factors food, sex, and drugs. Many factors that regulate our intake of food, sex, and drugs. Food: biological: hypothalamus sends positive signal to stomach, when full sends leptin to tell us we"re full. Brain can detect level of insulin to see amount of sugar and fat store in blood.