Psychology 1000 Lecture Notes - Lecture 38: Nonconformist, Social Influence, Heart Rate

• School: Western University
• Department: Psychology
• Course: Psychology 1000
• Professor: Mike Atkinson

Document Summary

The matching hypothesis: we prefer the best but choose similar. Seems to hold in lab and many real world settings. Social influence: norms: conventions, customs, laws that apply to a group"s behaviour, normative behaviour is easy, conformity: a change in attitude, behaviour or belief brought about by the real or imagined pressure from others. Involves conflict and force: private acceptance - believe it, compliance - going along with it but does not believe, non-conformity. Independence - maintain what you truly believe despite pressures: anti-conformity - do opposite what the group wants, but do not believe it as well. Subtle influence: models - our behaviour may be shaped by models, even in absence of direct intentional influence, response disinhibition: model performs desired but prohibited act, ex. Crossing on red, media violence: reading about suicides made people think about it more. Increase in suicides following 35 highly publicized suicides in 1950-1969: response facilitation: model performs legal behaviour, then we copy, ex.