Psychology 1000 Lecture Notes - Lecture 37: Normative Social Influence, Disinhibition
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Berscheid et al: we prefer the best", but choose similar, seems to hold in lab and many real-world settings. Cash and derlega: same-sex friends also similar. A mismatch can generate a lot of friction and breaking up is hard to do. Norms: conventions, customs and laws that apply to a group"s behaviour. Conformity: a change in attitude, behaviour or belief brought about by the real or imagined pressure from others: whenever you have conformity, you have conflict. Go along with the group, and in the end you think about it and you actually believe it: compliance. Go along with the group, even though you know its not what you want. Don"t go along with the group, doing what you think is best: anti-conformity. You don"t go along with the group, but you will do exactly the opposite of what the group wants, not necessarily what you want. Don"t believe in it but they don"t want to satisfy the group.