Psychology 2070A/B Lecture 2: Psych 2070 – Social Cognition

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Psych 2070 social cognition refers to the processes by which information about people / social events is processed and stored. This information is stored for future reference: automatic processing don"t require many cognitive resources, gender, social group cannot perceive these things. System 2 rational system, much slower, require energy and resources (blood sugar) Automatic system 1 activities: making a disgusted face when seeing something gross, answer 2 + 2, detect hostility in a voice, drive a car on an empty road. Focus on voice of one person in crowded, noisy room. Monitor appropriateness of behavior in new social situation. Problem #1: a bat and a ball cost . 10 in total. The bat costs . 00 more than the ball. How much does the ball cost: answer: 5 cents. But first thought tends to be 10 cents. If it takes 5 machines 5 minutes to make 5 widgets, how long would it take 100 machines to make 100 widgets: answer 5 minutes.

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