Psychology 2075 Lecture 4: Chapter 3

• School: Western University
• Department: Psychology
• Course: Psychology 2075
• Professor: William Fisher

Document Summary

Sex research as a number of goals: can be geared toward creating basic knowledge and understanding, can be directed toward enhancing our understanding and can influence sexual behavior, can be geared toward public policy. First you need to determine how to measure the particular aspect of sexuality. Methods include: self-reports, behavioral measures, implicit measures, biological measures. Self-reports: the most common method for measuring sexuality, participants are asked questions about their sexuality and their attitudes about sexuality, paper questionnaire, interviews, and online. Behavioral measures: direct observation scientist directly observes the behavior and records it, eye-tracking a de(cid:448)i(cid:272)e (cid:373)easu(cid:396)es the pa(cid:396)ti(cid:272)ipa(cid:374)t"s poi(cid:374)t of gaze o(cid:448)e(cid:396) ti(cid:373)e. Men looks at breast or waist first, not genitals. Bisexuals did not look longer at pictures of one sex, but heterosexual and. Implicit associations test (iat) measures the relative strength of association an individual makes between different pairs of concepts: the key to measuring these associations is reaction time, measured in milliseconds.