Chapter 6 Notes 10/20/2012 8:25:00 AM
Levels of Processing – Craik and Lockhart
Proposes that DEEPER (semantic) levels of processing enhance
Craik and Lockhart wanted more emphases on distinction b/t STM and LTM.
Said Rehearsal does not automatically cause learning.
Hyde and Jenkins: incidental learning task
Striking finding: students in the pleasant unpleasant group recalled
virtually as many words as those who were told to try to learn the
Clustering = number of associated pairs recalled divided