Psychology 2720A/B Lecture Notes - Lecture 2: Counterfactual Conditional, Iced Coffee, Elementary Arithmetic

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Refers to the processes by which information about people/social events is processed and stored! Interpretation: need to give the interpretation we attend to some meaning, judgement, forming opinions and making decisions based on meaning, memory, storing the information for later use! Schemas are mental representations of objects or categories of objects! Schemas for a dog; four legs, leash, tail, hairy, barks, protects property, friendly! Blanket use of a schema may lead to errors! Schemas aid in the : categorization of events, predictability of events! Selective interpretation: might forms different opinions of the same expression based on previous information that you heard! Accessibility refers to the ease with which a schema becomes activated! Priming produces greater accessibility; increases likelihood that schema will be activated again in the future: e. g. , you buy new boots and then start realizing everybody else"s new boots!

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