Psychology 2720A/B Lecture Notes - Lecture 6: Costco, Physical Attractiveness, Social Proof

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Isaacs

Document Summary

Three types of social influence: conformity, compliance, and obedience. Social influence involves the ability of a person or group to affect the behaviour of others. Sherif"s research on the autokinetic effect provided important information about group norms and how they can guide our behaviour in ambiguous situations. The textbook talks about some of the more sinister aspects of conformity such as the. Solar temple cult or the murder or reena virk. Two different sources of social influence may lead to conformity to group norms: the first source that may lead to conformity is informational social influence. In this case, groups may provide us with valuable information about how to behave or what to think. Is a type of social influence in which an individual or a minority can influence a majority. A real life example of a time that the minority influenced the majority is the suffragette movement.