Psychology 3723F/G Lecture Notes - Lecture 1: Social Desirability Bias, Discriminant, Group Dynamics
15 Jan 2018
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Lecture 1: chapter 1: what are attitudes & how are they measured. Class topic: attitude towards marijuana legalization? neutral - good for the community who use. & bad for ppl who cant afford taxed weed. Implicit: person is unaware of what you"re measuring & how. Attitude: how we feel about something - evaluation of some objects (thoughts, beliefs, actions) Based on cognitive, affective & behavioural information. How much (strength) we like/dislike (valence) something (attitude object) Single continuum - unidimensional where liking something means you cant dislike it. 2d representation where you can like weed but also dislike it. Attitudes in uence how we view the world, what we think & what we do. Evaluation is the predominant aspect of the attitude concept. ,", attitude = the overall evaluation of an object thats based on cognitive, affective & behavioural information. Attitudes differ in valence (positive/negative) and differ in strength (high/low)
