Psychology 3723F/G Lecture Notes - Lecture 2: Attitude Change, Psych, Cognitive Dissonance
9 Mar 2020
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What are attitudes: attitudes are the most distinctive and indispensable concept in american social psychology (allport) Evaluative judgments that integrate people"s cognitive and affective reactions to objects, events, or ideas. Lecture 1 psych 3723: evaluative judgment about a stimulus object, not all attitudes are made equal, attitude accessibility. The ease at which an attitude can be retrieved from memory: attitude strength. Attitude change: attitudes can change on their own as people update their beliefs and experience, however, we may be interested in changing people"s attitudes for various reasons. Social influence refers to how people change attitude and behavior in response to the social environment. Can be categorized into 3 main types: compliance. Goals: understand the structure and function of attitudes, mechanisms underlying attitude change. Can have attitudes about everything vs. affect refers to specific emotional states i. e. happy/sad/angry attitudes are evaluative judgments but are they unique: crites & cacioppo erp attitudes study, methods:
