Sociology 2172A/B Lecture Notes - Lecture 2: Bob Garfield
16 Oct 2017
School
Department
Course
Professor
Document Summary
Most common, includes different ads and places. Intrusive ads in public places: bob garfield (cid:862)e(cid:374)viro(cid:374)(cid:373)e(cid:374)t polluta(cid:374)ts(cid:863) Billboards: mobile billboards: trucks, floating billboards, swimming pools, umbrella, sports event, on buildings, taxi cabs, 5% of cabs in the states, especially new york, washrooms. In the sky problem is too expensive. In outer space: ads in outer space that is capable of being recognized by human without the aid of a telescope or other tech devices, exam: it may well happen, stealth endorser. Use or wear products in public appearances and interviews. Exam questions: people wearing do not directly promote their products: naming rights. Turning public spaces into commodities: body tattooing. Nevada athelete commission (nac: body is not meant to be advertised, took away the meaning of the sports, damage to the eyes. Interfere with the judgement: no evidence tho, product placement. Billboards that tell how long the viewer viewed the ad, tell gender, age, race, facial characteristics.
