Sociology 2172A/B Lecture Notes - Lecture 2: Town Crier, Late Middle Ages, Classified Advertising
5 Feb 2019
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History of advertising: as technology changes, so does advertising, at one point a pencil was considered technology. Introducing coffee to londoners, 1695: early advertising had a whole lot of words, unlike today where there"s barely any words. Its any publication that"s produced at a period rate. Watkins: on street corners and public venues. Late 1800s industrial revolution: move from salesmanship to media advertising, manufacturing branding advertising, advertising is focused on brand rather than the item, because of manufacturing more people are producing the same items. Ie. before when you"d go to the store, and you"d just buy pickles and they were just pickles, but now theres different types of pickles (ie. heinz: parity products not much difference between the items. Ie. they say your pop of choice is established by the age of 12. Mid 1800s advertising agencies: marketed a lifestyle, rather than just a product.
