Sociology 2172A/B Lecture 6: Week 6 Lecture.docx
26 Feb 2014
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Find your greatness (subliminal advertising / using sex to sell) Went around the world to find places that were called london to advertise without paying million of dollars to be an official sponsor. An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, tv, or other media. Agreement b/w a manufacturer & media company. 007 example: tomorrow never dies had 120$ million in product placement. Need to reflect the product well ex. cannot advertise champagne then crash a car drunk driving. First product placement was in a silent film. The first time we see a product placement that was done right was in e. t. Reece"s pieces was featured in a pivotal scene. At the time it was m&m"s that were invited to use their product but they declined. Deal had no money but they offered to spend 1$ million to promote the movie.
