Sociology 2172A/B Lecture Notes - Lecture 5: Buy Nothing Day, Consumerism, Diners Club International
1 Jan 2020
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Week 5 - constructing the consumer: "we invented credit cards, suburban shopping malls, and day care just to make our consumerism more efficient. We sent our wives, husbands, children, and grandparents out to work, jus tot pay for all the stuff we wanted - needed - to buy. -> advertisement --> purchase --> indebtedness --> alienation --> (i. e. ) Indebtedness: alienation, we spend money on acquiring the product, the product does not do what we hoped it would and now the individual begins to feel alienated. Lower-class marketing: marketing experts, lower-income individuals, associate success and social standing with a product, buy cars, cell phones, clothing, marketing experts are good at manipulating low-income individuals to purchase their product for the gratification. Love it or list it, million dollar makeover: we want our houses to look like the ones we see on tv, we do not have the means to attain it. Lecture notes: we want more than we should.
