Sociology 2172A/B Lecture Notes - Lecture 3: Classified Advertising, False Advertising, Halifax Gazette
Document Summary
Advertising has been around for thousands of years, not in the way we think though. According to singer (1994), advertising is a key element in economic history as well as our social, technological, artistic and cultural histories . [and] perhaps one of the keys to the understanding of the evolution of our complex urban society. Provided the location and of the product that is being advertised. Technology is all the changes through time. As technology changed, the type of advertisement changed. No virtual literacy; only a handful of people knew how to read. The ones who went to school were rich and had a lot of time. The rest worked day and night to make money to survive. Thought that general public should not go to school because poor people weren"t smart enough to learn, waste of resources and time. Women weren"t intelligent to grasp accounting, math, etc . 1200 bc: painted or carved messages on stones.