Women's Studies 2161A/B Lecture Notes - Lecture 12: Themselves, Lily Allen, Naomi Wolf

• School: Western University
• Department: Women's Studies
• Course: Women's Studies 2161A/B
• Professor: Nichole Edwards

Document Summary

Hip hop is mainly experienced through consumption of products, not the production: upon its introduction in the 1970s, it was about production, toda(cid:455), it(cid:859)s a(cid:271)out displays of wealth, showing how much money and power you have. Rise of hip hop due to an increase in mass marketing to include whiter audiences. Ad(cid:448)e(cid:396)tisi(cid:374)g a(cid:374)d p(cid:396)odu(cid:272)t pla(cid:272)e(cid:373)e(cid:374)t (cid:894)so(cid:373)e that the(cid:455) do(cid:374)(cid:859)t yet have deals with: may result in a sponsorship deal, strategic movement. 1990s gangsta rap particularly sells a lifestyle. Image built on cars, women, drugs, strip clubs: this is supposedly what sex looks like, statement about masculinity. Hip hop is market driven, obsessed with status, mass materialism. Consuming certain products to emulate a certain lifestyle. Objects always say something about their users: attempting to present oneself as a particular kind of artist through consumption of certain objects/products. Po(cid:449)e(cid:396) a(cid:374)d status is a(cid:272)hie(cid:448)ed th(cid:396)ough (cid:862)(cid:373)aki(cid:374)g it (cid:396)ai(cid:374)(cid:863: purchasing luxury items for women, relating to women through consumption, through objects.