Women's Studies 2161A/B Lecture 6: Week 6 Fairy Tale Fantasy.docx

• School: Western University
• Department: Women's Studies
• Course: Women's Studies 2161A/B
• Professor: Susan Knabe

Document Summary

Linked to specific consumption patterns which recruit women into marketplace through an appeal to luxury and privilege. I"m worth it rhetoric of pamper and spa culture which is targeting adult women spills over into younger and younger girls. Disney is central in perpetuation of princess culture. Linked to disney franchise"s expansion into princess culture, its alliance with mattel (an increased marketization of disney toys, including princess materials), and its participation in both the primary and secondary wedding markets. Primary wedding market includes themed and destination weddings at disney parks fairy tale. Secondary wedding market includes the centrality of weddings and romance within flagship. Disney media products (like the films) and associated disney products and marketing; secures future consumers for wedding industrial complex (ingraham) Ingraham notes that what is being sold through disney in the secondary wedding market is most often the happily ever after aspect of these versions of fairy tales involving princesses.