Women's Studies 2270A/B Lecture Notes - Lecture 1: Integrated Marketing Communications, Flash Mob, Web 2.0

• School: Western University
• Department: Women's Studies
• Course: Women's Studies 2270A/B
• Professor: Tyler Totten

Document Summary

Article #1: introducing advertising and promotion: an integrated marketing. Key content: changing global ad environment, challenges, what is advertising, promotional mix, managerial, consumer and societal perspectives, brands and symbolism. Industry tries to respond to new media funding models created by web 2. 0, mobile communication tech and the changing patterns of media consumption. Studying advertising: the consumer perspective, how do ads make consumers feel, difficult to remember all the ads we have seen as the audience, advertising seems to pervade our cultural landscape, taking it for granted. New narrative forms of advertising: t-mobile flash mob in london(cid:495)s liverpool station. Soc 2172: everyone filmed the event, adidas short films, less about the ad and more about a story, advertainment, absence of a specific message = more authentic. The social power of advertising: advertising is an immediate part of daily experience, easy to get student engagement, widespread attention, levi 501: 1982 campaign.