AN101 Lecture Notes - Lecture 15: Millenarianism, Great Plains, Cargo Cult

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24 Sep 2013
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A figure of speech in which a term is applied to designate something else in order to suggest a resemblance. The association assert a meaningful link between two expressions from different semantic order. It allows to understand one thing or idea in terms of another, constructing an analogy between them. It compared without the use of like or as . The figurative image of a metaphor allows one to say something that encompasses more than the literal meaning. Societal metaphors: it take society as a model to explain other orders of reality, such as the biological ones (molecules or cells) Organic metaphors: it takes the image of the body to explain other orders of reality, such as the society. Technological or computer metaphors: it takes technology and machines to explain other orders of reality, such as the human mind. Key metaphors have served as the foundation of worldviews. An encompassing picture of reality created by members of society.

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