BU111 Lecture Notes - Lecture 1: Wework
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BU111 Full Course Notes
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Document Summary
Bu111 environmental analysis and critical success factors. The most publicized new product in the last few years has been the iphone. Samsung has become the biggest player in the market with the introduction of the galaxy s3 and s4. Android os has created competition for apple. Blackberry used to be a major competitor in the smartphone market, but sales have decreased since 1st quarter of 2010: unable to adapt to changing consumer needs/wants, lacked innovation. Critical success factors: achieving financial performance o. Important b/c the organization needs financial resources to pay for its day to day operations, current projects: meeting customer needs, meeting current needs and anticipating future needs, building quality products and services. You get what you pay for : encouraging innovation and creativity, gaining employee commitment, foundation of organization, creating a distinct competitive advantage, stand apart from competitors. Innovation is key to not fall behind competitors. All pieces must be in place in order to achieve success.
