BU111 Lecture Notes - Lecture 1: E-Book, Triple Bottom Line, Baby Boomers
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BU111 Full Course Notes
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Document Summary
An overview of the business environment and how it affects managerial decision making. Why it"s a great time to study business. Established models & rules for doing business broken. Disintermediation (the elimination of the middle man ) Technology allows us to gather even more data than ever before (i. e. ads on. Disadvantage: more information you know too much; hard to absorb. Can order and ship to all around the world. Demographics driving change (i. e. the use of technology for generation y vs baby. News from around the world can affect us. Introduce overview of external business environment integrative model theory and practice develop analytical and research skills. Develop communication and teamwork skills expand business vocabulary learn expectations of professional environment (i. e. dressing professionally) Introduction to understanding and assessing the business environment. Edition: pearson publishing, toronto, 2014 (with access code) ; 3rd custom: technological resources are invaluable in this course (preparation tools for quizzes, access code comes with ebook.
