BU111 Lecture Notes - Lecture 9: Internal Consistency, Human Resources
wafeliza and 39872 others unlocked
19
BU111 Full Course Notes
Verified Note
19 documents
Document Summary
Identifies key variables to be considered in strategic analysis. Determines needed resources, organizational capabilities, and management preferences. Any variable can either drive of constrain strategy. First task deal with strategy-environment linkage. Assess forces at work and their implications. Principal logic consistency or alignment (within those critical variables) External consistency ensures strategy is right for the given environment. **** example: procter and gamble got a new manager, very aggressive. Said they needed more brands and launched a bunch of new brands . wasn"t received well by the environment (consumers) . The new brands they launched failed, and he got fired after 17 months. His preference and strategy didn"t match the environment . In most big companies, if there are inconsistencies between different managers it will be harder for your business to execute. It"s good to have them on the same page. Process of scanning and evaluating the external environment.