BU208 Lecture Notes - Lecture 6: Samsung Galaxy S6, Abraham Maslow
Document Summary
What are audience benefits: advantages readers receive, using your services and products, following your policies, adopting your ideas, etc. Audience benefits: appeal to both the attitudes and behaviours of your audience, motivate them to feel more positive about you and your request, convince readers that they can do their job successfully and will be rewarded. Same answers for both: reducing costs, increasing profit, saves time. What kind of situation would you need to think about love and belonging needs: you love your boss/colleagues/environment. If you"re promoted/not promoted -> receiving a title: performance reviews. What kind of situation would need to think about self-actualization needs: work that"s better than yourself, realizing that the job/position you"re working isn"t right for you. What are extrinsic benefits: extrinsic benefits (from outside of/ external, pay. Intrinsic benefits (from within/ internal: holding the door, volunteering, they to do it because they value it. Intrinsic and a bit of extrinsic as well.
