BU208 Lecture Notes - Lecture 2: Organizational Culture, Extraversion And Introversion, Critical Thinking
Document Summary
Lecture: audience analysis: understanding your audience before communicating with them, requires shaping your message to meet the audience"s interests and needs, motivating readers and listeners, capturing and holding an audience"s attention. It is important because needs are different, people need to know what is in it for them, successful messages anticipate and meet audience needs. What is the communication process: sender encoded transmission decoded receiver (feedback) noise. Paiboc activity: your manager decides to introduce new external communication procedures and practises to rollout to the rest of the organization. What do i need to know about my audience: everything that is relevant to what you are writing or talking about, empathy allows you to be audience centered, critical thinking skills helps you to analyze and make decisions. Personality assessment: understanding the way people are, the more you understand yourself, the better you can understand others. Myers-briggs: extravert vs. introvert, sensing vs. intuition, thinking vs.
