BU208 Lecture 9: Lecture9_March18.docx
Document Summary
75-85 multiple-choice questions on content from week 8 - week 12. 3 short answer questions mainly from the latter weeks. Persuade readers to accept and act on your recommendations. Analytical reports vary in length but they all have an intro and conclusions. Feasibility or yardstick reports assess a plan or idea based on a set of criteria. The idea or plan is presented with cost, decisions, steps. The goal of a business plan is to prove the business model and motivate potential investors to invest. These reports recommend or justify purchase, investment, hire or policy change. Consider your audience when organizing the information for this report. Use direct organization to present information to accepting audiences. Use the indirect organization to present the information to reluctant audiences. Indicate what you are asking for and why. Conclude by linking the recommended solution to a benefit outcome. Prove the easier solutions will not solve the problem.
