BU208 Lecture Notes - Lecture 5: Getty Images, Business Communication, Individualism
Document Summary
Business communication - is an effective and efficient way to advance the day to day tasks involved in business dealings. Why do we communicate: consider the results we want, adapt our message to meet the needs of our audience. How is business com different than non-business com. The nature (non-business can have a less defined purpose) 5 c"s complete, correct, clear, concise, comprehensive. The audience reiceves the message trough the communication process" (cs101) Things to consider: channels, formats, styes to use, topics to discuss, how to discuss, what constitutes eveidence. Behavioral norms of an organization. (what is worn at work, hwo works there, offices, googles gyms and mini put etc) Coordination, work is completed, debates and solutions are made. Persuasive/sale motivate the audience to do something. Plan a strategy (paiboc), prepare (anecdotes etc), practice: key idea/critical take away, clarity/repetition, whats in it for them. Culture, a learned set of assumptions, shapes our perceptions of the world, attitudes, values etc.
