BU288 Lecture Notes - Lecture 5: Henry Mintzberg
Document Summary
An intended strategy is concerned with the intentions of the company. It is the strategy that any firm in the market wishes to implement. Hence, intended strategies are frequently described specifically in the organization"s business plan. A strategic plan made for a new firm is known as a business plan. This plan is nothing but a draft strategy that intends to keep the firm on track. For the same reason it is called intended strategy. An emergent strategy can be defined as the one that emerges with time. It is not a planned strategy and is formulated by an organization in response to the diverse unforeseen threats, opportunities and challenges. Emergent strategies are dynamic and can result in both success and failure depending on how effectively it is implemented. It is the strategy that a firm truly follows. Realized strategies are frequently a by-product of an organization"s intended strategy, the firm"s deliberate strategy and its emergent strategy.
