BU352 Lecture Notes - Lecture 2: Pizza Pizza, Pizza Hut, Wi-Fi
Document Summary
3 c"s company, competition, consumers: consumers are the main focus of any business. Week 2 lecture: core competency existing knowledge, facilities, patents, etc, this is something that should be unique to the company and should be valuable. If it is(cid:374)"t u(cid:374)i(cid:395)ue, othe(cid:396) co(cid:373)pa(cid:374)ies ca(cid:374) easily copy the(cid:373: the core competency can be applied to new markets and new products, two types of competitors: direct and indirect competitors. Competitors: direct companies that sell almost identical products (pizza pizza and pizza. Corporate partners: these days, even competitors are working together as partners (apple is buying chips used in iphones from samsung) **practice the e-book questions and famoso case questions; midterm questions.
