BU352 Lecture Notes - Lecture 4: Masculinity, Impulse Purchase, Marketing Mix
Document Summary
Low uncertainty avoidance leaves things as they are: long term orientation we believe in today vs. focusing on the future, indulgence low indulgence satisfy needs only. Marketing mix: not listed in the textbook, but the 4 p"s definitely impact the consumer, if the marketers do their job, the customer will become aware of the product and thus influenced. He is learning: learning affects both attitude and perception, lifestyle, refers to the way consumers spend their time and money, outdoors people will go buy tents and shit. Chapter 4: shopping, store atmosphere abercrombie & fitch has that distinct smell. You either love it or hate it: sales people some sales people are very influential, crowding some people don"t like this and may leave, demonstrations displays and examples. Buying roles: initiator, person says i"m out of ____ or i need ____ , influencer, decider, buyer, user, these roles can all be one person, or can be several different people.
