BU352 Lecture Notes - Lecture 12: Logistics, Direct Marketing, Purchase Order
Document Summary
If o(cid:374)e (cid:373)e(cid:373)(cid:271)er (cid:271)elie(cid:448)es a(cid:374)other is(cid:374)"t doi(cid:374)g its jo(cid:271) (cid:272)orre(cid:272)tly or effi(cid:272)ie(cid:374)tly, (cid:272)a(cid:374) replace that member: distribution channels perform variety of transactional, logistical, facilitating functions. Intermediaries important role: reduce number of marketplace contacts for more efficient systems. The buyer at future shop may also communicate directly with sony to get information and negotiate prices, shipping dates, promotional events, or other merchandise-related issues: flow 4 (store to manufacturer) In some situations, the sales transaction data are sent directly from the store to the manufacturer, and the manufacturer decides when to ship more merchandise to the distribution centres and the stores. Chapter 12: distribution channels: data can be accessed according to level of merchandise aggregation: sku, vendor, category, or all merchandise, data can be accessed by level of company: stores, divisions, or total company. Chapter 12: distribution channels: credible commitments, spending money to improve products and services provided to customer, logistics management: making merchandise flow.
