BU398 Lecture Notes - Lecture 3: Types Of Restaurant, Organic Food, Taco Bell
Document Summary
What is chipotle"s official goal? (hint: it"s 3 words) Steve"s initial goal was to generate enough cash to open his own fine dining restaurant. Usually naturally sourced local organic food whenever possible and awareness of how animals are raised. Do not use pigs or cows raised on farms they only buy naturally raised meat more than any other company in the world. Deliver exceptional customer service this is preached by chiptole"s management team. Creating the fast casual atmosphere and being the trailblazer/first mover. Breaking the fast food rules by providing fresh, whole ingredients and preparing everything in the restaurant, as well as serving food in an interactive format where customers could pick and choose. Providing food to customers that are quickly made in front of them the way they want it to be. Chipotle"s official goal is serving food with integrity, and their employees uphold this by serving really great food with organic and naturally raised food.
